Strive Health Labs / The build log

W1 2026-05-18 Target

Foundation week.

Name, domain, LLC, EIN, business banking. Social handles claimed. Product shortlist locked. Legal disclaimers drafted. The page you're reading goes live.

// SIGN UP / LAUNCH DROP

Want 10% off when the shop opens? Drop your email here.

— researchers on the list. One email at launch. Unsubscribe in one click.

// CONFIRMED — you're on the list. We'll mail your launch code on opening day.

.com locked Oklahoma LLC EIN issued business banking

W2 2026-05-25 Target

Suppliers locked, first order placed.

Independent testing lab and manufacturer chosen. Logo and color system finalized. Marketing plan written. First production order placed on the opening six SKUs.

lab partner manufacturer brand system first PO

W3 2026-06-01 Target

Shop scaffolding stood up.

Storefront skeleton goes up (still pre-launch). Payment processor wired in. WooCommerce build under the hood. Label printer and packaging arrive in Tulsa.

storefront payments label printer packaging

W4 2026-06-08 Target

Product out for testing.

First batch ships to an independent lab for mass spec and HPLC. Influencer shortlist contacted. Pre-launch offer locked. Thank-you cards and stickers ordered.

mass spec HPLC influencer outreach unboxing kit

W5 2026-06-15 Target

Pre-sale opens.

Pre-orders go live. Community channel opens. One-month recap posted. Shipping software and post-purchase emails wired up. Wholesale pricing drafted with an outreach plan.

// THE OPENING SIX

01 / GLP-1 / GIP / Glucagon Retatrutide Triple agonist 10 / 20 / 30 mgsoon

02 / Tripeptide GHK-Cu Skin & tissue 50 / 100 mgsoon

03 / GHRH Tesamorelin Growth hormone 5 / 10 mgsoon

04 / Nootropic Semax Cognition peptide 5 mgsoon

05 / Anxiolytic Selank Calm & focus peptide 5 mgsoon

06 / Reconstitution Bacteriostatic Water USP diluent 3 mlsoon

W6 2026-06-22 Target

Site goes live, first vials ship.

COA confirmed on the first batch. Mass spec, HPLC purity, identity confirmation, posted publicly before a single vial ships. Every product labeled. Test sale runs end-to-end. Family-and-friends round. Pre-orders begin shipping out of Tulsa. The bar we're holding ourselves to:

01

A COA with every batch

Mass spec and HPLC on every lot, attached to every order and posted publicly. Not on request.

02

Costs in the open

Weekly build log on TikTok and right here on this page. Real wholesale invoices, real shipping costs, real mistakes. Margins and revenue stay private so competitors and our manufacturer don't reprice us.

03

Direct, not drop-shipped

Founder-fulfilled out of Tulsa. You can email the person who packed your order and they will answer.

W7 2026-06-29 Target

First feedback loop.

Customer feedback on the first orders. Shipping and ops tuned. Anything that broke gets fixed publicly. Six-month growth plan written.

first reviews ops tuning 6-month plan

W8 2026-07-06 Target

Month-two review.

Full financial review posted. Investment recoupment target. Round-two SKU shortlist scoped. Paid acquisition pipeline tested.

financials recoupment round-two SKUs paid acq

W1 2026-05-18

Note from the founders.

// FOUNDERS' NOTE / FILED WEEK 01 CP · HL

"We're starting a peptide company on camera. Week one is the foundation: domain, LLC, EIN, banking, this page. Every week after, every step, every cost, every screw-up gets posted. If you've been burned by anonymous resellers, this is the one you can actually watch get built."

Caleb Phibbs & Hunter Lord · Founders · Tulsa, OK · @strivehealthlabs

A peptide brand,built in public.